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Blur turned FIT’s academic proposition into a movement celebrating customized education for the creative industries.


Substance Over Style

Despite its name and formidable reputation in design-oriented fields, FIT is also a powerhouse of serious education in business and technology.

That’s right. FIT graduates are sought after in almost all creative industries. To business leaders, the quality of FIT’s alumni is unquestionable.

Yet, to the potential student seeking a business or technology degree, it all sounds suspiciously like the ideal destination for dressmakers. Not that there’s anything wrong with that. Every communication we create for this client promotes the expansive nature of the FIT curriculum moving beyond fashion to presenting the university as the premier institution for the creative industries teaching designers and managers both the liberal arts and the practical arts.

Have we gotten it right? Yes. Inquiries grew 90% in year one and robust growth continues today.